JEFF MOAT / President
Jeff came to Partners for Mental Health with over 20 years of experience in the areas of sales and marketing, branding and advertising in both for-profit and charitable enterprises. Most recently, as the National Director of Sales and Marketing for Canadian Blood Services, Jeff overhauled the national marketing function and was instrumental in building a robust volunteer blood donor base across Canada. He spent many years working in the financial services sector, as VP Marketing at Alterna Bank, and AVP Marketing at Citibank and Bank One International, directing various strategic marketing activities in support of aggressive growth objectives. Jeff holds a Bachelor of Commerce from McGill University. Jeff joined Partners for Mental Health with the passionate belief that by galvanizing a community of supportive Canadians, we can transform our collective efforts into a powerful social movement that will not only drive positive change in the mental health system, but also create broader social change.
"There are times in life where you are faced with a choice where you can either sit on the sidelines or, stand up and refuse to accept the status quo and be counted on to move things forward. This initiative represents one of those times."